Journeys and segments

Entry: shopify_checkout_abandoned
  -> delay 2 hours
  -> action: "You left something behind"
  -> delay 24 hours
  -> action: "Still thinking? Here's 10% off"

Entry: shopify_order_placed
  -> action: "Thanks for your order #{{order_number}}"
  -> delay 3 days
  -> action: "You might also like..."

Entry: shopify_order_fulfilled
  -> action: "Your order has been shipped!"

Entry: shopify_shipment_status (filtered to delivered)
  -> delay 5 days
  -> action: "How's your purchase? Leave a review"

Entry: shopify_order_refunded
  -> delay 1 day
  -> action: "We're sorry it didn't work out. Here's 15% off your next order"

Hi {{ user.first_name | default: "there" }}!

You've placed {{ user.shopify_order_count }} orders with us.
Total spend: {{ user.shopify_total_spent }}.

Order #{{ event.order_number }}
Total: {{ event.total_price }} {{ event.currency }}

Items:
{% for line_item in event.line_items %}
  - {{ line_item.title }} x {{ line_item.quantity }}
{% endfor %}

Your order #{{ event.order_number }} is now {{ event.status }}.
{% if event.tracking_number %}
Track it: {{ event.tracking_url }}
{% endif %}

{% if user.shopify_rfm_segment == "at_risk" %}
We miss you, {{ user.first_name }}. Here's 20% off your next order.
{% elsif user.shopify_rfm_segment == "lost" %}
It's been a while. Come back and save 30%.
{% endif %}