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A segment is a query that resolves to a set of contacts. Membership is recalculated continuously — you do not maintain it by hand.

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What you can segment on

  • Contact attributes — any standard or custom field on a contact
  • Engagement — opens, clicks, sends, deliveries, bounces, unsubscribes
  • Events — any tracked event (count, recency, properties)
  • Journey state — currently in journey X, completed journey Y
  • List membership — in/not-in any static list

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Operators

equals, not equals, contains, starts with, ends with, greater than, less than, between, in (list), is set, is not set, within last N days.

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Build a segment

1

Pick a base

Start from all contacts or from another segment.
2

Add filters

Combine conditions with AND / OR. Group conditions with parentheses for complex logic.
3

Preview

The segment editor shows live count and a sample of matched contacts.
4

Save and use

Reference the segment from any journey trigger, campaign, or send step.

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Common patterns

  • Engaged in last 30 days — opened or clicked any message in the last 30 days
  • At-risk — last engagement > 60 days ago, but lifetime value > threshold
  • High-intent — viewed pricing page in last 7 days AND not yet a customer
  • Renewal due — policy_renewal_date within next 30 days (financial-services attribute)

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Reference

Segments are read/write via the API:

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Next

Build a journey

Use a segment as the trigger.

Events

Send behaviour signals into Spotzee. Coming soon — check back.